AI Tutor App That Helps People Practise Speaking English

Overview

AI language tutor app with animated AI avatar coaches for speaking practice, mistake correction and level tracking (CEFR); launched publicly in 2023-2024, first focused on English learners in Brazil; iOS and Android subscription.

Operator: Adam Turaev (co-founder and CEO), with co-founders Anton and Ilya. Website: https://praktika.ai/

Estimated split: about 85% of the work automated, 15% human.

Realistic income

On RevenueCat’s Sub Club podcast (Oct 28, 2026), co-founder and CEO Adam Turaev said Praktika is at about $50 million in annual recurring revenue with almost half a million paying subscribers, a team of just over 40 people, and that the company is profitable. He said one creator video that drew about 30 million views across Instagram, TikTok and YouTube took the app from about $1M to $10-12M ARR in a single month, and that a roughly $100-a-year plan sold in Brazil because it was pitched as a path to a better job. Praktika is a venture-funded company with a team, not a solo side project. This figure is operator-reported, not independently verified, and may be out of date. This is one operator’s result, often after months or years of work, and doesn’t predict yours. Check the live source — numbers change.

Risks

• Praktika is a venture-funded company with 40+ staff; a solo builder should not expect similar numbers.
• Duolingo and many AI tutor apps compete for the same learners, and copycats appear fast.
• AI voice and avatar costs grow with every minute of practice.
• Growth leaned on viral creator videos, which are hard to repeat.
• Startup cost and time to first dollar are not disclosed; the revenue figure is operator-reported.