AI Assistant for Google Analytics (The Helm)
Analytics Mates is the company behind The Helm, an AI-powered analytics platform designed to help teams reason about their Google Analytics data. We c…
In plain English
Teams that feel lost in Google's reports about website visitors can ask The Helm questions in plain English. You connect those reports, and it answers, pulls out what matters, and writes a report so the team can choose a next step, mixing computer help with experience from work across many brands. Teams pay a subscription for each person who needs a seat, because reading the reports alone is hard. The AI does most of the answers, the write-ups, and the billing, while the company behind The Helm still checks quality, helps teams, and handles questions that do not fit a simple reply.
~$4,648 MRR; $29,036 verified revenue last 30 days (TrustMRR/Stripe, Oct 23, 2026)
Operator: Analytics Mates ⛵ | AI for Google Analytics
Revenue independently checked: documents reviewed by a publication, or a public dashboard.
Not disclosed.
The tool stack
Payments
Google Analytics API ↗Analytics data
OpenAI API ↗LLM / vision
Prices are the vendors' published list prices as researched in Oct 2026 and change often — always check the vendor's pricing page.
Step-by-step setup
- Connect GA4 and answer questions in plain English.
- Automated insights and reports.
- Seat-based subscriptions.
- Content marketing around GA4 pain.
What's automated vs. the human 15%
The machine does
- Core AI generation/analysis
- Billing and onboarding
You still do
- Product quality and support
- Distribution and marketing
- Compliance and edge cases
Overview
Analytics Mates is the company behind The Helm, an AI-powered analytics platform designed to help teams reason about their Google Analytics data. We combine automation with practical experience working across hundreds of brands to surface clear insights, prioritize actions, and support better business decisions.
Operator: Analytics Mates ⛵ | AI for Google Analytics. Category on TrustMRR: Analytics. Founded: 2024-01-01.
Realistic income
TrustMRR (synced Oct 23, 2026) shows about $4,648 MRR and $29,036 in Stripe-verified revenue over the last 30 days, $712,555 verified over its tracked history. This is one operator’s result, often after months or years of work, and doesn’t predict yours. Check the live listing — numbers change.
Risks
- Google API changes.
- MRR well below 30-day revenue — mixed billing.
- Startup cost and time to first dollar are not disclosed.
*Income figures are illustrative ranges based on public pricing and typical outcomes reported by practitioners, not guarantees. Most new online businesses earn little or nothing at first. Not financial, legal or tax advice.
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