AI Search Brand Tracker
AI search analytics: tracks how a brand appears in ChatGPT, Google AI Overviews and Perplexity, with sentiment and competitor benchmarks.
In plain English
BrandAxis shows companies what AI chat tools say about them. It checks answers from tools like ChatGPT and Google's AI summaries and tracks whether the brand is mentioned. It also compares the brand with its competitors. Companies pay a monthly subscription.
about $10K/month (founder-reported on Starter Story, Jun 2026)
Operator: Felix Norton
A named, real operator ran this and shared results publicly. The figures are their own.
Not disclosed.
The tool stack
Payments
OpenAI API ↗LLM / vision
Anthropic API ↗LLM / agents
Prices are the vendors' published list prices as researched in Oct 2026 and change often — always check the vendor's pricing page.
Step-by-step setup
- Query major AI assistants with buyer prompts on a schedule.
- Track brand mentions and cited sources over time.
- Suggest content fixes to earn citations.
- Sell monthly plans to brands and agencies.
What's automated vs. the human 20%
The machine does
- Core AI generation/analysis
- Billing and onboarding
You still do
- Product quality and support
- Distribution and marketing
- Compliance and edge cases
Overview
AI search analytics: tracks how a brand appears in ChatGPT, Google AI Overviews and Perplexity, with sentiment and competitor benchmarks.
Operator: Felix Norton. Website: https://brandaxis.ai/
Estimated split: about 80% of the work automated, 20% human.
Realistic income
In a Starter Story interview published Jun 2026, Felix Norton reported about $10K/month. This is operator-reported, not independently verified, and may be out of date. This is one operator’s result, often after months or years of work, and doesn’t predict yours. Check the live source — numbers change.
Risks
- Young category; AI answers are noisy and change often.
- Hard to prove ROI to buyers.
- Startup cost and time to first dollar are not disclosed.
*Income figures are illustrative ranges based on public pricing and typical outcomes reported by practitioners, not guarantees. Most new online businesses earn little or nothing at first. Not financial, legal or tax advice.
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