MediumSaaSFrontierClear niche and buyerAI model/API accessPayments via Stripe
Operator-Reported

AI Website Builder You Use From Your Phone

AI website builder for small businesses that works from the free iOS app; creates a landing page plus topic pages.

In plain English

Watermelon builds a website for a small business using AI, right from a phone. You describe the business and it creates a landing page and extra pages for you. Owners can get online quickly without hiring a designer. For now it works through a free iPhone app.

Automation85%
Startup costNot disclosed
Time to first $Not disclosed
Monthly range*$5,000 /mo

$5K/month (founder-reported on Starter Story, Mar 2024)

DifficultyMedium
SourceStarter Story - Watermelon (Matthew Simms) ↗

Operator: Matthew Simms

Operator-Reported

A named, real operator ran this and shared results publicly. The figures are their own.

Not disclosed.

The tool stack

Prices are the vendors' published list prices as researched in Oct 2026 and change often — always check the vendor's pricing page.

Step-by-step setup

  1. Turn prompts, screenshots or video into editable design files.
  2. Export to tools designers already use.
  3. Subscriptions for designers and teams.
  4. Grow with before/after demos.

What's automated vs. the human 15%

The machine does

  • Core AI generation/analysis
  • Billing and onboarding

You still do

  • Product quality and support
  • Distribution and marketing
  • Compliance and edge cases

Overview

AI website builder for small businesses that works from the free iOS app; creates a landing page plus topic pages.

Operator: Matthew Simms. Website: https://watermelon.to/

Estimated split: about 85% of the work automated, 15% human.

Realistic income

In a Starter Story interview published Mar 2024, Matthew Simms reported $5K/month. This is operator-reported, not independently verified, and may be out of date. This is one operator’s result, often after months or years of work, and doesn’t predict yours. Check the live source — numbers change.

Risks

  • Big design platforms are adding native AI.
  • Output quality must match pro standards.
  • Startup cost and time to first dollar are not disclosed.

*Income figures are illustrative ranges based on public pricing and typical outcomes reported by practitioners, not guarantees. Most new online businesses earn little or nothing at first. Not financial, legal or tax advice.

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